Modura.
Fashion
UX / UI
Our mission: Elevating 20-30s fashion journey: Latest trends, seamless navigation, and endless style choices—all in one vibrant app.
As a personal project, I re-imagined Modura, a vibrant e-commerce clothing brand, to create a mobile app that matched its dynamic energy. The existing app lacked the innovative spark needed to captivate Modura's young, fashion-forward audience.
Modura's user engagement and sales were declining, with customers criticizing the app's poor usability. The brand's digital presence was losing its impact, highlighting the need for a bold redesign to reconnect with its audience.
THE PROCESS
I began with Figma wireframes to map out a user-friendly experience, laying the foundation for a smooth, intuitive design.
Next, I explored logo concepts through sketches, refining them into clean, modern black-and-white designs.
The final stage brought the vision to life with a multi-colored logo and a three-page app design, perfectly capturing Modura's mission to redefine business casual fashion.
Next, I explored logo concepts through sketches, refining them into clean, modern black-and-white designs.
The final stage brought the vision to life with a multi-colored logo and a three-page app design, perfectly capturing Modura's mission to redefine business casual fashion.
OUTCOME.
In designing Modura's logo, I aimed to capture the luxury brand's essence for a young, stylish demographic. The process involved deep brainstorming to create an 'M' logo that symbolizes elegance and modernity.
This sleek, simple design became the cornerstone of Modura's identity, seamlessly integrating with the mobile app and marketing materials.
Its versatility and strong appeal to our target audience of 21-30-year-olds ensured the logo was central to our brand narrative, resonating across various platforms.
This sleek, simple design became the cornerstone of Modura's identity, seamlessly integrating with the mobile app and marketing materials.
Its versatility and strong appeal to our target audience of 21-30-year-olds ensured the logo was central to our brand narrative, resonating across various platforms.
